Problem: Many young girls enjoy fashion creations and sharing their ideas via mobile devices.
Methodology: Competitor Analysis, Interviews, Ethnographic Research, Personas, Card Sorting, Site Map, Wireframes.
Solution: In 2010, after observing market gaps, we wanted to create an application that allowed young girls to engage in fashion creations via their mobile devices. Through interviews with the target demographic, we determined that a gamified fashion-sharing app had desirability. For this age group, we found contrasts with competitors that targeted a younger or older market. We created a persona based on our interviewees, then went through several iterations of user stories and created a business plan, site map, user flow, and wireframes.
Role: Research, Design, and Development
Results: After failing to secure seed funding the project disbanded.