Problem: Lexus wanted to build upon their previous interactive user manual by providing an enhanced experience on iOS tablets for new car owners.
Methodology: Brainstorms, Mind Maps, Visual Research, Task Flows, Animated Wireframes.
Solution: We provided solutions that took advantage of the gyroscope and touchscreen abilities of iOS devices while using visual parallax to display content rich information to the user. The 2nd tier row (drawer) solved for the biggest challenge of providing dense information efficiently.
Role: UX Designer
Results: The application is currently available to new car owners.